Tuesday, December 15, 2009

Parent Supermarket Launch Car Seat Safety Tips

PR Log (Press Release) – Dec 15, 2009 – Shocking figures indicate that car crashes kill more children aged 14 and under than anything else. This sobering fact has encouraged more and more firms to promote in car safety, especially as 82 per-cent of car seats actually purchased are not installed correctly. In 2004, a total of 24 children aged 0-11 were killed and 372 were seriously injured while travelling in a car, highlighting the need for education.

Damion Queva from the UK’s leading provider of pushchairs, prams and car seats, said, “Although car seats have been compulsory since 2005 for children under the age of 12 or less than 135 metres tall, many parents rush to install them, fail to read the instructions and fail to secure their children into them adequately, which is the cause of many unnecessary accidents.”

Parents investing in a car seat, should take heed of the warnings and ensure that:

·         You always follow the manufacturer's instructions thoroughly and allow plenty of time.  Parents will often rush to fit a car seat just before the school run, which can result in mistakes being made.  This also applies to strapping your baby or child into the seat, and you should make sure that the seat belt clicks once fitted.

·         Make sure that when you are selecting a car seat for purchase that you take your child’s weight into consideration. Car seats are designed for various weights of child. As a general rule, babies that weigh up to 13KGs face backwards and are fitted into the front or rear of the car with a seat belt.

·         Child car seats are used for children aged between nine months to four years and have their own straps.  These car seats face forwards and are usually fitted to the back seat with a seat belt.

·         Booster seats on the other hand are for children aged between four years and 11 years, and are designed to lift them up so that the car seat belt provides adequate safety to them whilst in motion.

Never modify a child car seat or seat belt to try to make it fit, if you are having problems fitting a car seat refer back to the manufacturers manual or return the car seat.

To purchase baby safe products for yourself, why not visit the Parent Supermarket site at www.parentsupermarket.com

About Parent Supermarket: Starting out with humble roots and just two members of staff at our back street office, Bromley based Parent Supermarket have expanded beyond all recognition to become not only one of the leading providers of pushchairs, prams and car seats but a firm set to rival the likes of ‘Mothercare’ and ‘Toys R Us’ for our share in the market.

With family at the heart of our ethos, we employ a loyal team of staff who all live in the local area, making sure that they spend less time commuting to and from work and more time doing the things that matter.

Parent Supermarket provides excellent service and value for money and is a secure e-commerce site that offers convenience and hassle free shopping for its customers. From the moment a customer confirms their purchase a Parent Supermarket employee is aware of that order and begins to allocate the stock and process the order. Parent Supermarket promises to process and ship your order the same day if the order is received before 2pm and is in stock.

Editor’s Note: Parent Supermarket is represented by search engine optimisation agency, AppleJupp Media. Please direct all press queries to Rebecca Appleton. Email: rebecca@applejupp.com

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