PR Log (Press Release) –
Dec 01, 2009 – Wood and Beyond, a London based online retailer of hardwood flooring known for its affordable and low cost quality products is experiencing significant growth towards the end of the year following a decision by the company founders to slash its delivery charges to consumers. Since the company aggressively cut down its delivery charges to consumers in late October 2009, sales of the its worktop and flooring product lines in particular have increased because of higher basket value and higher online conversion rates. Wood and Beyond attributes their decision down to a need to stay competitive in an aggressive market place and because it was evident from talking to consumers that delivery charges play a major role in the buying decision.
"Since launching the new site back in 2009, demand has been extremely strong and now with the introduction of lower delivery charges it is even stronger", said Michelle Strassburg Head of Marketing and Sales for the company. Michelle Strassburg added "when we decided to cut these costs, we assumed that more consumers will find our offer appealing, but we did not realize it will also increase our basket size and push up our revenue". Perhaps the most risky decision Wood and Beyond (http://www.woodandbeyond.com) took was to offer free delivery for online shoppers spending over a certain basket size which has really paid off. "Because we are one of only a handful of hardwood products e-commerce stores offering free delivery, the reaction from both new and existing consumers has been very positive and it helped drive our basket levels up" said Michelle Strassburg.
Wood and Beyond has a wealth of experience and expertise of selling wooden floors and other timber products. Michelle Strassburg commented "we source our wood straight from the manufacturer and by marketing directly we are able to offer our consumers premium products in attractive prices, now with the introduction of free delivery we feel our offer is better than ever".
The company is expecting the strongest Christmas period in its history this year.
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