Dillyeo acknowledges the site is “a little edgy on competitive turf,” said Ma, the angry mom who wrote to Frank Pinto, the CEO of Dillyeo. The site has not been as tasteful to people’s feelings as they could be but thanks to Ma, Dillyeo will now promise to write with more sensitivity than ever before.
“Your mission is to sell items to folks, no matter what color, race, creed, nationality or planet they hail from,” said Ma. “It seems your writers are not talented enough to cater to a wider crowd of people.” Dillyeo does cater to people regardless of whom they are but Ma, it is not easy to write with as much comedy and personality as these writers do while trying to please everyone.
Dillyeo.com differs from the typical daily-deal site because of its absurdity. Dillyeo provides the lowest deals on the Web, and at times will sell a zany, unexpected product to keep visitors entertained. Since Dillyeo appeals to such a diverse target audience, it would never deliberately offend anyone.
“We apologize if we have taken our humor to an extreme,” said Pinto. “Our talented writers write this way on purpose because Dillyeo targets a more humor-friendly audience – after all, the site’s wacky products sell much better than the other more mundane products.”
Users of Dillyeo.com typically appreciate the wacky brand, so Dillyeo does not spare any ears when revealing content. Dillyeo’s target demographic has always enjoyed its unique brand – up until Ma’s letter.
“Swearing, rudeness and illicit behavior are not only intolerable for the older, sophisticated crowds these days,” said Ma.
So Ma, Dillyeo is sorry and will keep in mind that there are others visiting Dillyeo.com that may not be in the “typical” Dillyeo demographic. Although Dillyeo acknowledges that small changes need to be made, it also notices that Ma needs to relax a little. In the end, Dillyeo is taking Ma’s advice and cleaning up its act, but will keep its silly brand intact.
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Dillyeo.com launched in November 2008 and quickly became one of the top daily-deal Web sites on the Internet, averaging over 350 thousand visits per month. Dillyeo.com offers the guaranteed lowest price on the Internet for a variety of high quality refurbished products. Dillyeo.com is a venture of Defyned, a leading innovator in Web site conception, design and implementation. Defyned is headquartered at 719 South State Street, Chicago, Illinois 60614. For more information on Defyned please contact Andrew Hartman at 312-786-4309 or Andrew@defyned.com.
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