Thursday, October 1, 2009

Shabby Apple Launches Fall Maternity Line

PRLog (Press Release) – Oct 01, 2009 – SALT LAKE CITY, Utah –  Shabby Apple, an online dress boutique (www.shabbyapple.com), launched the Mama Apple Fall line; maternity dresses that fit growing bellies from early pregnancy to delivery day.

The line incorporates rich fall colors including plum, teal, red and charcoal grey.  Empire waists, bell-cut sleeves, wrap belts and ruching detail the dresses.

“The Mama Apple line is feminine, flattering and easy-to-wear; essential for pregnancy,” Emily McCormick, owner of Shabby Apple said. “The dresses have simple cuts and are made of comfortable fabrics, so there is no tugging and pulling trying to make something work. They’re designed in such a way that they are flattering from when you’re barely showing, up until the last day of your pregnancy.”

The Mama Apple fall line features seven dresses; Alice’s Adventure, All Wrapped Up, Aphrodite, Mama Mia, Odyssey, Sicily and Wonderland. The dresses average $80. Dresses are machine washable and line-dry for ease-of-wear.

Dresses are available at http://www.shabbyapple.com/t-daretodesign.aspx.

Shabby Apple offers women hip, affordable dresses, while staying loyal to their aphorism that a dress should be a one-piece outfit, no need to add anything - no tank tops, cardigans or slips necessary. The dresses are perfect for women of all ages.

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